Charlotte’s Lovin’ Life Music Fest has officially made its mark on the national stage, earning a Top 10 spot in USA Today’s Readers’ Choice Awards for Best New Festival. This recognition cements the festival as a must-attend event for music lovers across the country.
A Festival Like No Other
Since its debut in May 2024, Lovin’ Life Music Fest has been celebrated as a “Charlotte-flavored Lollapalooza”—bringing together a diverse lineup spanning rap, rock, pop, and more. With three stages and over 40 performances, the festival transformed the heart of Charlotte into a musical paradise, drawing in 80,000 attendees in its inaugural year.
Unforgettable Performances
The festival’s first year featured global superstars like Post Malone, Noah Kahan, Maggie Rogers, and Stevie Nicks. One of the most talked-about moments? Stevie Nicks’ emotional performance of “Landslide”—just as a downpour began, creating a magical scene of fans dancing and singing in the rain.
Impact on Charlotte’s Cultural Scene
Lovin’ Life Music Fest isn’t just about the music—it’s about community, culture, and creativity. The festival has helped solidify Charlotte’s reputation as a growing hub for music and arts, attracting national attention and setting a new standard for festivals in the region.
Bob Durkin, co-founder of Southern Entertainment, expressed his gratitude for the festival’s recognition:
We are incredibly humbled and thrilled about this honor. It’s a testament to the hard work, creativity, and passion of everyone involved. We want to sincerely thank our team, our partners, and, most importantly, the amazing community of Charlotte for making this possible.
Looking Ahead
With its first-year success, Lovin’ Life Music Fest is already gearing up for an even bigger 2025 edition. Expect more legendary performances, immersive experiences, and unforgettable moments as the festival continues to grow and evolve.
Charlotte, get ready—because Lovin’ Life Music Fest is here to stay!
Want to relive the magic or plan your trip for next year? Check out the full USA Today Readers’ Choice Awards list here.
What do you think—ready to start planning for next year’s festival? 🎶
