–Headliners to be announced week of Dec. 11; Tickets go on sale to the public Dec. 14–
CHARLOTTE, N.C. (December 8, 2023) – Building on the success of their other music festivals in Myrtle Beach, SC, Wildwood, NJ, and Greenville, SC, Charlotte-based Southern Entertainment today announced plans to bring the Lovin’ Life Music Fest to Charlotte May 3-5, 2024. Taking place in Uptown Charlotte, the three-day music event, a first for Charlotte, will feature more than 40 artists across three stages, spanning multiple generations and genres.
Festival headliners will be announced the week of December 11 and four types of three-day festival passes, GA, GA+, VIP, and Super VIP will go on sale to the public December 14 at 8 a.m., available exclusively at www.lovinlifemusicfest.com.
“It has been a long-time dream of ours to bring a major music festival to our hometown of Charlotte and it truly takes a village to plan an event of this magnitude,” said Southern Entertainment Co-Founder and Partner, Bob Durkin. “We are grateful to the City of Charlotte, Mecklenburg County, CRVA, Charlotte Center City Partners, Hospitality & Tourism Alliance, and corporate sponsors for supporting this first-time event that is expected to attract 90,000 attendees over three days and has a projected first-year economic impact of more than $30 million.
In addition to a world-class musical lineup, festival attendees will experience culinary, cultural, art, and experiential activations.
Client and employee entertainment opportunities, ranging in price from $10,000-$60,000, include company-branded chalets and luxury stage boxes with access to an elevated viewing platform, exclusive VIP entrance, an air-conditioned catering tent, private restrooms, lounge seating, and private bar with complimentary beverages.
“Charlotte Center City Partners and Music Everywhere CLT are deeply committed to growing Charlotte’s music scene and the Lovin’ Life Music Fest will be a major leap forward,” said Michael Smith, CEO of Charlotte Center City Partners. “We are excited about this three-day event that will continue to build the Queen City’s reputation among music industry professionals, performing artists, and live music fans.”
Southern Entertainment (“SE”) is a Charlotte based, national entertainment, hospitality, and a production company. Since 1994, it has been a leader in bringing local, regional, and national entertainment and visitation to the Charlotte community. SE was an original catalyst and has been a dedicated supporter of the uptown entertainment district since its inception in 1995. As such, it has played major roles in attracting and producing some of Charlotte’s largest hallmark events including the Democratic National Convention, NBA All Star Game, CIAA tournament, March Madness and all of the major bowl games, just to name a few. On the national level SE has managed venues and played a development role in over a dozen entertainment districts, and produces and promotes six music festivals in multiple states such as the sold-out ACM-nominated Carolina Country Music Fest, the Barefoot Country Music Fest and more.
Learn more at www.SouthernEntertainment.com.
